What Writing a Dating Site Profile Taught Me & the Take-Away for Authors I have a number of brilliant, beautiful, frank, funny friends, all capable of remarkable things, but writing an enticing online profile does not seem to be one of them. Some people offer their services in soup kitchens, […]
Written for Where Writers Win Pitching journalists is one of the things I love the most about the work I do for authors. It is the most challenging writing I engage in because it must distill an author’s book, idea, speech or product into very few words. It must be […]
The words you write will far outlive you. Make them memorable. I’ve always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard truths, with brutal and brilliant prose. Great stories paint a picture, hold you fast and sing […]
Written for Where Writers Win Easter is just around the corner so I am of course looking for creative tie-ins for my authors’ books. This got me thinking about the thrill of the treasure hunt. It is human nature that we direct our attention to whatever gives us a sense […]
There is a rhythm to generating publicity based on the natural ebb and flow of the seasons. An approach based on the four seasons of author publicity can help you score more press throughout the year and let you springboard your book forward into the spotlight. A yearlong approach consists […]
Whenever I begin working with an author, I present them with a few questions so I can define goals for their book. Without fail their expectations are always over the top! They want to be on ‘Oprah’ and/or the NY Times bestsellers list the first week after publication. Or worse […]